Thursday, August 28, 2014

Psychological Perspectives of Watson, Skinner and Tolman

Psychology is defined in the encyclopedia Britannica as “the scientific discipline that studies psychological and biological processes and behavior in humans and other animals (Psychology, 2013).”  As psychology continues to evolve psychological perspectives have also changed.  There are very few perspectives that have principal values that are still being used in theories today.  John B. Watson, B.F. Skinner, and Edward Tolman, all developed theories for many schools of thought that are relevant to modern-day psychology.  In this paper I plan to discuss, compare and contrast those theories.
John B. Watson was born January 9, 1878 in a rural town outside of Greenville South Carolina called Travelers Rest.  Watson’s mother was a very religious woman who was against smoking, drinking and dancing but his father a somewhat successful farmer was the complete opposite, he was a heavy drinker, committed adultery and got into fights all the time.  Growing up in this type of environment contributed to Watson developing behavior problems of his own; by mid-adolescence he was known as a troublemaker and had been arrested at least twice.  Watson’s mother moved him to Greenville South Carolina where he  entered Furman University  at the age of sixteen and attained his Master’s degree in 1900 at the age of twenty-one (Goodwin, 2008, p 338) .
John B. Watson attended the University of Chicago where he intended to study philosophy and psychology.  “He quickly discovered that neither philosophy nor introspective psychology appealed to him (he had no talent for introspection), but he was comfortable with the general precepts of a functionalist psychology.  He was especially attracted to comparative psychology-not a surprise considering his rural background and familiarity with animals (Goodwin, 2008, p. 338).
John B. Watson argued against structuralism and functionalism schools of thought because he believed that they were not effective as a science and that the time had come for psychology to take its place as a legitimate natural science.  Watson believed that it could do so by discarding its long-standing concern with the conscious mental functioning as a subject matter and introspection as a method.  In Watson’s view, the mental life as traditionally conceived simply did not exist.  Rather, psychology should embrace behavior as its subject matter and rely on experimental observation of that subject matter as its method (Moore, 2011).  This perspective was known as behaviorism.
According to the International Encyclopedia of Organization Studies Behaviorism is a theoretical foundation with roots in psychology and an intentional focus on observable, measurable behavior as the primary unit of analysis.  Behaviorism systematically analyzes the relationships between an individual’s behavior and environmental contingencies.  The study and practice of behaviorism emphasizes predicting and controlling/managing behavior, and thus is especially relevant to the organization studies.  The behaviorism paradigm is in contrast to the popular cognitive psychology theories, in that behaviorism is not focused on internal cognitive or affective processes or indirect measures of beliefs, attitudes, or feelings.  Whereas cognitive-based approaches attempt to understand and explain the multifaceted causes and complexity of human behavior, behaviorism is based on the premise that behavior is a function of its environmental consequences or contingencies (Luthans, Avey, & Luthans, 2008).
 Burrhus Frederic Skinner was born March 20, 1904 in Susquehanna, Pennsylvania.  As stated in the History of Modern Psychology Skinner grew up at a time when optimism within the emerging white middle class was high in America-the country had just emerged from difficult economic times in the 1890’s, and it had just beaten the overmatched Spanish in the Spanish-American War.  Skinner’s father was a moderately successful lawyer, and his mother stayed at home and cultivated in young Fred the Protestant values of hard work and a constant concern in “what others might think” (Goodwin, 2008, p. 383).
B.F. Skinner attended Hamilton College in Clinton, New York and received a degree in English literature in 1926.  Skinner’s biography describes him as being self-conscious of his social background, disappointed by his peers’ lack of intellectual interest, disdainful or extracurricular requirements such as physical education and chapel, and unlucky in love (Morris, 2008, p. 460).  
Skinner had an independent style of writing which was why he decided to become a writer, but after writing for almost a year and not having much success he began reading more and came across Bertrand Russell who was praising the epistemological implications of Watson’s Behaviorism.  According to Skinner’s biography, when Skinner sought advice about psychology and higher education from his Hamilton professors, they directed him to Pavlov’s Conditioned Reflexes and Harvard University (Morris, 2008, p. 461).
While Skinner was a graduate student at Harvard with the help of his friend and colleague Fred Keller he invented the operant conditioning chamber known as the “Skinner Box” and devised measures known as cumulative records where he demonstrated lawfulness in behavior that operated on the environment and was strengthened by its consequences in a process he called reinforcement (Morris, 2008, p. 461).  B.F. Skinner also invented the “baby tender.” It is important to note that the baby tender is not the same as the “Skinner box” which was used in Skinner’s experimental research.  He created the enclosed heated crib with plexiglass window in response to his wife’s request for a safer alternative to traditional cribs (Cherry, 2013.
After attaining his Ph.D. in psychology in 1931, B.F. Skinner created his own school of thought known as “radical behaviorism,” which became the primary influence of modern behaviorism in the psychological and social sciences.  Unlike methodological behaviorism, radical behaviorism advocates the analysis of all forms of behavior, both public and private, as long as they are observable in some way.  Although radical behaviorists accept that some behavioral phenomena are private, they believe they can be analyzed and explained by the same principles as public behaviors.  In contrast to the S-R model of classical behaviorism, which assumed that behaviors are produced by stimuli in a simple, associationistic sort of chain, Skinner argued that most behaviors are produced by more complex relationships with the external environment.  These relationships include not only stimuli that precede behaviors but also, more important, stimulus consequences that follow them and alter the probability of their occurrence in the future (Molm, 2005).
Edward Tolman was born April 14, 1886 in West Newton Massachusetts a wealthy area in Boston.  Tolman’s father was president of a manufacturing company and his mother was adamant of her Quaker background.  As a youth, he learned the virtues of perseverance and hard work from his father and the need for a reflective life with a strong moral foundation from his mother (Goodwin, 2008, p. 364).   Edward attended the Newton public schools and then, went to college at the Massachusetts Institute of Technology (MIT) and graduated with a degree in electrochemistry in 1911.   Besides not wanting to compete with his older brother, Edward did not pursue a career in that field when he discovered William James during his senior year (Goodwin, 2008, p. 364).
According to the History of Psychology Tolman enrolled in two summer classes at Harvard immediately following graduation from MIT in 1911, a philosophy course and an introductory psychology course, the latter taught by Robert Yerkes.  Yerkes sold him good on psychology, and he entered graduate school at Harvard, earning his doctorate in 1915 (Goodwin, 2008, p. 364).
According to the encyclopedia of Cognitive Science Tolman believed that behavior was more than simple reflex reactions to stimuli.  In 1922, he introduced his own ‘new formula for behaviorism’ with the aim of providing a scientific treatment of concepts, such as motive and purpose that had been rejected as subjective and mentalistic by other behaviorists.  Tolman published articles providing objective definitions for emotions, ideas, and consciousness, as well as for purpose and cognition.  He also supervised a number of students whose research with rats in mazes provided support for his theoretical position.  He brought theory and data together in a book titled Purposive Behavior in Animals and Men, published in 1932.  Tolman’s system of psychology, with its emphasis on the goal-directed nature of behavior, became known as purposive behaviorism ("Edward C. Tolman," 2005). Tolman was considered the father of cognitive theory after his completed his research.
In Perspective, The History of Psychology states that Behaviorism has been a powerful force in American psychology.  It dominated the research scene for several decades and it still continues to have a widespread use in business, education, psychotherapy, and everyday life (Goodwin, 2008, p 394).   Watson, Skinner and Tolman were all behaviorist that believed in different ways that behavior was the reason that a person functioned the way they did. Watson, Skinner and Tolman all developed theories that have help create many forms of behavior modifications in modern psychology. 


Cherry, K. (2013). B.F. Skinner Biography (1904-1990). Retrieved from http://about.com
Drasgow, E. (2010). Behaviorism. Encyclopedia of educational reform and dissent, 88-92. doi:10.4135/9781412957403.n43
Edward C. Tolman. (2005). Encyclopedia of Cognitive Science. Retrieved from http://www.credoreference.com.ezproxy.apollolibrary.com/entry/wileycs/tolman_c
Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed.). Hoboken, NJ: Wiley.
Luthans, F., Avey, J., & Luthans, B. (2008). Behaviorism. International encyclopedia of organization studies, 100-103. doi:10.4135/9781412956246.n37
Molm, L. (2005). Behaviorism. Encyclopedia of social theory, 45-48. doi:10.4135/9781412952552.n20
Moore, J. (2011). Behaviorism. The Psychological Record, 61(3), 449-463. Retrieved from http://search.proquest.com/docview/887915346?accountid=35812
Morris, E. K. (2008). Skinner, Burrhus Frederic (B.F.)... Complete Dictionary of Scientific Biography, 24(1), 458-467.


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